MICROSOFT THINKS CORONAVIRUS WILL FOREVER CHANGE THE WAY WE WORK AND LEARN
Microsoft says people’s habits are already changing MicrosoftMicrosoft is revealing more about how people are using…
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Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them
Kraft-Heinz, KFC, Under Armour, Netflix, Prada, and many more brands are stepping up their public…
The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly…
Creative 100: a year of accessibility and activism
Accessibility and brand activism emerged as key features of the top 10 campaigns in this…
How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…