Self-esteem, status perceptions drive premium purchasing in emerging markets: report
The demand for premium goods is growing around the world due to the increasing availability…
Browsing: Millennials
How startups can leverage location-based marketing to woo millennials
Here’s the thing about millennials. By 2030, there will be 78 million millennials in the…
What Marketers Need to Know About Millennials and Print
Counterintuitive as it may sound, the more our lives are influenced by digital media, the…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)
We Millennials are widely regarded as the least proactive and most vacuous generation. So, most…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…
Among Affluents, Millennials Spend the Most Time Online
18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…
Designer Hostels Are Coming To A City Near You
Generator—a European brand of design-minded hostels—is embarking on a U.S. expansion. Move over Airbnb? A…
Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…