Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Browsing: Millennials
Internet Users Want a More Personalized Ad Experience (Report)
Getting content to users is becoming more difficult. Social media users, millennials in particular, are opting…
Marketing To Women by Life-Stage Brings Opportunity For Product Growth
Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
“Re-Colonelization”: KFC Salutes Colonel Sanders With Brand Refresh
In a major announcement on Monday in New York, Kentucky Fried Chicken made a public…
Storytelling: Out of the Campfire and Into Your Marketing Campaign
Ah, the campfire… it conjures up fond memories of toasting marshmallows, strumming guitars, and, of…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online
Understandably, brands have been growing their digital media spends and getting on board with the…