Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
Browsing: Mindshare
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
For marketers, culture fatigue is real
Keeping up with the culture has become an apparent imperative, but the currents that inform…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
Marketers, prepare: Voice search is growing
The following is an excerpt from an report out today by GeoMarketing: The shift to increased reliance…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
‘Elephant in the room’: Agencies are rolling out Amazon service units
No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant…