Integrating not interrupting: can virtual out-of-home ads entice marketers?
Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe…
Browsing: Minority Report
New Balance is watching you
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
Most AR Stinks–Except This Crazy Sudoku Solver
Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…
Out-of-home ads experimenting with consumer interaction
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Why Designing In A Vacuum Isn’t Always A Bad Thing
Just ask Her interface designer Geoff McFetridge, who shuns research in the name of “inventing…