Stop confusing advertisers with too many quality metrics
An impression is an impression is an impression, but how do you know if it’s…
Browsing: MOAT
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Brands Are Digging Into GIF Data to Understand Consumer Behavior
Tenor breaks down the art of looping videos Domino’s GIFs are more than just popular,…
Autoplay is everywhere, but not all advertisers are buying
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens.…
The piece of code that could make or break a mobile advertising program
In case you have not heard, mobile application consumption is skyrocketing. We are spending two…