How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
Browsing: Mobile App
The future of retail: How brick-and-mortar stores are trying to woo customers
With the disruption in shopping habits caused by e-commerce, retailers are scrambling to find new…
There’s An Entirely New Way Of Mapping The World, And It’s Brilliant
Forget latitude and longitude–how about how long it takes you to get there? For centuries,…
Creative Collaboration and All That Jazz
The world of jazz can offer content creators some lessons about creative collaboration, including the…
Engage consumers in micro-moments with relevance, visibility
Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to…
What it takes to build a successful branded mobile app
Starbucks: mobile app is a win-win for consumers and the brand With app install ads…
Legendary Ad Man George Lois Is Still At It
THE ORIGINAL MADMAN OPINES ON EVERYTHING FROM GOOGLE’S REDESIGNED LOGO (“RIDICULOUS”) TO JOHN GALLIANO (“I…
Should marketers care about the mobile moment of truth?
A huge amount of time and effort is invested by many marketers into building mobile…