How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…
Browsing: Mobile Marketing
Rebranding Fashion In The Age Of Instagram
In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media,…
Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…
Marketing Is Dead. Long Live Marketing
Marketing as we know it has changed. Today, it’s the consumer who’s in control. To…
The first, real time , mobile connective digital billboard
JetBlue fuses social media, real-time data via interactive billboard JetBlue Airways is the first brand…
Why it’s foolish to ignore location based marketing
The world around is mobile obsessed and sharing ‘where we are’ is becoming increasingly important.…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Email Marketing in a Mobile-First Era: How to Get It Right
With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our…
3 trends that will define mobile retail marketing in 2016
Last year was another banner year for mobile. Mobile search overtook desktop for the first…
Why WhatsApp’s brand plans will revolutionise mobile marketing
WhatsApp made waves when it revealed it was dropping its subscription fee and the move…