Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Browsing: Mobile
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
#TheFutureIsExciting: Inside Vodafone’s Global Brand Refresh
Vodafone is opting for optimism in a new global brand positioning campaign that is rolling out across…
‘Fearless Girl’ Dominates the Clios, Winning the Grand Clio in 5 Categories
McCann New York is named Agency of the Year The Fearless Girl statue quickly went…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
How To Steal Design Ideas (And Not Feel Like A Schmuck)
Lesson No. 1: Steal the right ideas. Stealing is wrong. We all know that, right?…
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population. According to Nielsen’s…
Why the voice of the consumer is so important to AI
Voice search is increasingly being adopted by consumers who are literally speaking to brands to…
How Content Reaches a Constantly Connected Audience [Infographic]
Remember when we surfed the Internet on a computer or laptop while seated at a…