Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Browsing: Mobile
What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.…
How to strengthen your mobile customer service and avoid losing customers
You are in a foreign country, getting ready to check out of your hotel and…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
The Psychology of Successfully Marketing to Millennials [Infographic]
Want to know more about Millennials and how to market to them? Here’s a look…
Yahoo’s Marissa Mayer on Selling a Company While Trying to Turn It Around
The CEO talks corporate motherhood, shareholders with competing priorities, and the struggle to make good…
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…
PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
Five B2C Approaches That B2B Marketers Should Steal
Gone are the days of the traditional B2B marketer who works exclusively with the sales…