To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Browsing: Modern Marketing
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Streamline Your Design Flow with This Massive Icon Library
Sometimes, your design needs to do the talking. There are so many products out there…
Auto-as-a-platform: cars of the future will have smart subscriptions, not gimmicks
Just last week, news leaked from South Korea that BMW would start charging for heated…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Ryan Reynolds is the unlikely hero for the ad industry
Ryan Reynolds co-founds nonprofit to help make creative careers accessible He’s known for his hilarious spots on…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
‘Somewhere Yes’ Explores What Pervasive Branding Has Done to Our Brains
“How did life turn into something that needs to be performed, not lived?” Beat Kaspar…
Want Fresher Creative? Stop Siloing Your Agencies
4 strategies to avoid the copycat sea of sameness Modern brands are increasingly complex, the…