What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
Browsing: Modern Marketing
Brand voice: 3 steps to success
The most memorable brands, from Apple to Geico, are ones that have a clear and…
With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
This month, Lululemon is entering the footwear fray at a time when smaller athletic shoe…
The old way of interviewing for jobs is dead. Here’s how to play by the new rules.
Ross was tired and frustrated. He’d spent six months battling Zoom fatigue, going on job…
Could mocking anti-vaxxers increase app downloads? Chicken chain Nando’s is betting on it.
In 24 countries on 5 continents, fast-casual restaurant chain Nando’s is known for its flame-grilled…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
After 149 years, Colgate’s toothpaste tubes are finally recyclable
Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could…
Media must grow trust, not just debunk facts
New research published in the Harvard Kennedy School of Government’s Misinformation Review argues that news…