Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
Browsing: Modern Marketing
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
How the turntable outdesigned the iPod
If there were a competition, the turntable would be the champion of audio devices. While…
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
Stepping up: What COOs will need to succeed in 2023 and beyond
COOs are increasingly important to corporations, but what skills will they need to perform at…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
POV: The future of industry isn’t digital
The authors of ‘Augmented Lean’ argue that an augmented workforce isn’t cookie-cutter, but more innovative,…