brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
Browsing: Mondelez
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
CADBURY DEFENDS AD FEATURING GAY COUPLE SHARING CREME EGG, AFTER A TWITTER STORM
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
Twist, Dunk and Ideate: Oreo Opens Flavor Competition to the Crowd
It’s not as if they don’t have their own ideas about these things—Oreo’s flavor menu…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…