How do you solve a problem like… turning around a declining brand?
Each week, we ask agency experts from across the world and the ad business for…
Browsing: Mother
A wake-up call: why brands should be helping us get a good night’s sleep.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says…
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…