Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
Browsing: MQL
Stuart Matthewman on international marketing, branding and what he’d do differently
What happens when an internationally-experienced content expert, speaker and interviewer gets up close and personal…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
B2B Marketing Strategies Must Account for Lag Time
B2B marketing strategies must account for the lag time between lead generation, lead management and…
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads…