How Did MTV Become the ‘Ridiculousness’ Network?
The channel once known as a home for music videos and, later, reality television, has…
Browsing: MTV
How Viacom Sparked Its Digital and Cultural Transformation
In the revised and updated edition of their book Leading Successful Change: 8 Keys to Making…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…
Building a profitable messaging brand!
Secret Confessions Can Make Money, Message App Whisper Contends A few hours after learning a…
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn. In 2013, Christopher Krietchman was walking down the street in…
Snapchat’s subtle secrets to success
What exactly is so great about Snapchat? By now, you’ve probably heard of Snapchat. It’s…