Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Browsing: NBC
CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Advertising in Crisis: How the Turmoil Threatens All Media
The ad business today is far from what it once was. The traditional patterns of…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
TOYOTA ECHOES ‘THIS IS US’ IN A NOSTALGIC, HEARTWARMING HOLIDAY SPOT
Lance Acord Helms 100-Second Spot That Premiered on NBC Toyota’s holiday film, a 100-second spot…
Advertising gets into the spirit of the game
NFL lifts spirits with relaxation of alcohol advertising ban The National Football League (NFL) has…
What Amazon’s Influencer Marketing Program Means for The Entire Marketing Industry
Despite a quiet entrance, Amazon’s foray into influencer marketing sent shock waves across the entire…
How Platforms Will Disrupt the Future of Media and Entertainment
Remember that decades-old public service announcement asking parents, “Do you know where your children are?”…