THE MOST IN-DEMAND CMO OF 2020
A book deal and new job at Netflix makes Bozoma Saint John a marketer to…
Browsing: NBC Universal
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
Why marketers should tap into Pinterest influencers
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn. In 2013, Christopher Krietchman was walking down the street in…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…