A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
Browsing: Net Promoter Score
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
Why customer-centric businesses thrive – seven tips for brands to refocus
With shareholders breathing down the necks of established organisations, some can find it difficult to…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
Local brands versus Amazon: how the very best deliver quality customer service
How will the arrival of the world’s most customer-centric business impact the way local brands…
What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…