THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
Browsing: Netflix
What’s Behind Facebook’s Slump?
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
Taking Experiential Marketing Beyond Events and the Tradeshow Floor
In a world where consumers are more likely to shell out for concert tickets than buy their…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…