Netflix’s Ad Featuring A ‘Person’ In An Incubator Is Freaking People Out
Netflix’s bus stop billboard on Santa Monica Boulevard in West Hollywood is creeping out pedestrians and…
Browsing: Netflix
Nielsen Creates New Metric to Measure the Effectiveness of Product Integrations
Nielsen Branded Integration Intel will analyze brand mentions across platforms Nielsen is trying to level…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent…
Brexit’s real impact on ad industry still ‘unknown’
UK businesses trying to navigate life after Brexit remain hamstrung by the “amount of unknowns”…
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
HOW TO BE A TELEVISION FUTURIST IN FOUR SIMPLE STEPS
It’s that time of year again! Every December, like clockwork, a sloshed colleague sidles up next…
2017 was the year video went vertical
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the…
The Top Advertising Business Questions for 2018
And the executives to watch for the answers It was a big year for advertising…
How to Create a Campaign That Spans 2 Decades, Like Mastercard’s ‘Priceless’
5 lesson’s that can be learned from its enduring success It is the rare campaign…