Customer Success: The Third Growth Engine of Business
Growth is getting harder. Customers have never had more options — from toothpaste brands to…
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The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
Great UX abounds. How will UX designers continue to prove their value? When I started…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
How To Steal Design Ideas (And Not Feel Like A Schmuck)
Lesson No. 1: Steal the right ideas. Stealing is wrong. We all know that, right?…
It’s Time To Stop Using AI As A Marketing Gimmick
Use AI to solve product problems–not PR problems, writes Intercom senior data scientist Kevin McNally.…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…
Turning Hand-Painted Ads into Social Media Magnets
Colossal Media uses old-school artistry to draw millions of eyeballs to big brands, from Nike…
How Stitch Fix Is Using Algorithmic Design To Become The Netflix Of Fashion
Data science is baked into the online fashion brand. Algorithms control many elements of our…
Can A Font Be A Whole Brand? YouTube Thinks So
With the launch of YouTube TV, Google wanted to make a statement. And it made…
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…