Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Browsing: Netflix
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
How a Netflix software engineer turned creator is pushing back against hustle culture
Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…
WINDS OF CHANGE ARE BLOWING IN THE STREAMING INDUSTRY
Netflix’s stock market crash this week has put the entire streaming sector on notice. There…
Leadership lessons from the world’s best CEOs
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief…
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
The questions Spotify, Bumble, and Medium execs are asking themselves—and why you should follow their lead
These eight ‘Masters of Scale’ built multibillion-dollar companies by asking simple, but important, questions. Is…