THE FUTURE OF MOVIE THEATERS
Last Fall I enjoyed a great Netflix film in a somewhat unusual place — a…
Browsing: Netflix
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
Acting on trends may determine whether a brand survives
The end of the year brings a welter of articles about trends, and while it’s…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…
How brands pitch the feminist voice: Corporate hijack or a revolutionary step for women?
The gender divide story in India is not new but Neeta Dsouza argues that there’s…