Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Browsing: Netflix
Who Made That Decision: You or an Algorithm?
When we buy something on Amazon or watch something on Netflix, we think it’s our…
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Netflix’s ‘Broken’ covers the tangled mess behind Juul, Ikea, and more of your favorite brands
From vaping to counterfeit makeup, ‘Broken’ explores the surprising stories beneath some of the world’s…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
Wouldn’t it be helpful to know when your audience is most engaged with your content,…
Not A Toy Story: How Brian Goldner Is Transforming Hasbro
It’s Friday night and The Uncommons in Manhattan’s Greenwich Village is running at full tilt.…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
What’s Next for the Digital Living Room?
Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy…