HEINEKEN TURNED LATE-NIGHT NYC OFFICE WORKERS INTO OUTDOOR ADS
Stunt promoting its app-closing bottle opener dubbed ‘The Closer’ literally spotlighted those working late https://www.youtube.com/embed/MXKvKU-EyA4…
Browsing: New York City
The dark side to urban beautification
While intended to be more inviting, these campaigns can actually make public spaces more exclusive.…
How Alicia Keys is expanding her brand mindfully
Growing up in the music business, Alicia Keys was used to working late into the…
All of New York City Is a Dance Floor in Nike’s Exhilarating New Ad
Reveling in freedom and self-expression. Just own it. Pizzerias, laundromats, subway platforms, elevator cars and…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
A gorgeous visualization of commutes around the world
When most of us picture our commute into work, we see the back of another…
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a…
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…