How Bose’s marketing chief is cutting through the noise
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
Browsing: New York Fashion Week
Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
New Balance is watching you
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
In Search of Growth, Nike Personalizes Its Brand Experience
New York City’s new Nike By You studio—launching on September 16th—will be the brand’s epicenter for customization…