‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
Browsing: New Yorker
HOW TO USE SIRI TO AUTOMATE EVERY STEP OF YOUR DAILY GRIND
FOR THE PRODUCTIVITY-OBSESSED, a more joyful and efficient life starts with good habits. Our sensible routines…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads
It’s running out-of-home in key markets and a ton of online video If you’re a…
TYPEcasting the brand!
Type Is The Most Important Element Of Your Company’s Brand “Type is your brand,” says…