Pay Attention, Brands: The Future of Marketing Is Soccer
It’s coming home for 2026 That may feel like a bold statement, but hear me…
Browsing: NFL
THE TOP 5 CELEBRITY BRAND COLLABS YOU NEED TO KNOW ABOUT RIGHT NOW
Ad Age’s ranking of the hottest celebrity marketing moves of the past month This month:…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Always connect, never give up: An interview with Jason Wright
As president of Washington’s football team, Wright is calling on his experiences as an NFL…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
The fourth quarter is usually a pretty stable time for the TV advertising market. The…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…