NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Browsing: NFTs
How the fashion industry can get into a metaverse mindset
Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
Web3 beyond the hype
While buffeted by the recent market downturn and bankruptcies, digital assets and the technologies underlying…
Digital Identity: Why It Matters in Web3
Wondering how people will interact in a decentralized, transparent world? Do you imagine a future…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…