Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
Browsing: NFTs
This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…