Growth metrics for digital channels
In a challenging environment, it has become vital for brands to understand the true return…
Browsing: Nielsen
Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Interview with Lauren Weinberg
Lauren Weinberg is an experienced and goal-oriented marketing executive with over 20 years of experience.…
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
Wouldn’t it be helpful to know when your audience is most engaged with your content,…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…