Nike’s New React Running Shoe Is Flubber For Your Feet
Nike’s New React Running Shoe Is Flubber For Your Feet Rob is a perfectly proportioned,…
Browsing: Nike
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Getting people’s attention on…
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…
The Secret To Great Logos, From The Gurus Of Corporate Branding
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
The 10 Design Trends Of 2017 That Need To Die
Do better in 2018–do away with these design crimes. In many respects, 2017 was an…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
The Future Of Ad Agencies Might Not Be Advertising At All
R/GA chairman and CEO Bob Greenberg on how constantly re-evaluating has helped his company—which started…
The 25 Best Ads of 2017 (So Far)
A summertime look at our favorite work from the year to date We’ve made it…