Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
Browsing: Nike
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
A 2-Hour Marathon Once Seemed Unthinkable. Could Nike’s Radical New Shoe Be The Key?
Filled with post-EVA foam and a carbon fiber plate, this shoe was designed to increase…
Why This Renowned Digital Design Agency Is Going Analog
In 2015, Huge did a funny thing. The design firm—best known for digital experiences like…
After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means
The skateboarding term is now the definition of individualism If you happened to catch the…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
Great ideas need great marketing
Top 10 marketing mistakes that can kill a great idea Entrepreneurial spirit, hard work and…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…