A.I. vs. Human Creativity: Where Do We Go From Here?
“Because I was born believers. If you can beat him—legend that thing. If you have…
Browsing: Nike
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
Inside Microsoft’s quest to lead the new era of design
Microsoft is heading the corporate charge into inclusive design. But even the company admits it…
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…