The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
Browsing: Nike
Can Rebranding Help A City Shake Its Seedy Reputation?
“A bold, striking, visual slap in the face is a pretty good place to begin,”…
Why Character is a Branding Essential
Russel Davies, a leading ad executive from the UK, is quoted as saying that a…
Why The Sound Of A Brand Name Matters
Brand names reveal a lot more than you think, as the fascinating science of “sound…
Nine retail brands rocking Instagram
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
What it takes to build a successful branded mobile app
Starbucks: mobile app is a win-win for consumers and the brand With app install ads…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
Under the over: Fleet footed brand
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging…
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…