Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
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Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
Nike’s Victory Swimsuit Steals Tricks From Fish Gills
It took Nike 55 design attempts over 18 months to come up with a suit…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
Rhone’s Nate Checketts: DTC is a misnomer
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
How Do You Find Clients? Designers Share Their Best Advice
The competition is only getting stronger. Here’s how to get noticed and snag clients in…
Is Facebook Messenger still a viable channel for brands?
A new Facebook Messenger product feature launched earlier this month is making it easier for businesses to…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…