How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and…
Browsing: Nordstrom
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Experiential retail will get a digital facelift in the post-coronavirus world
This story is part of Modern Retail’s week-long editorial series looking at how brands and…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Major Brands Are Becoming More Size Inclusive
When comedian Leslie Jones, who is six feet tall, couldn’t find a designer to dress…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.
When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing…