Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
Browsing: Nostalgia
‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
10 Consumer Tech Trends to Watch in 2023
We analyzed millions of data points to discover the latest trends in consumer tech to…
KNOWstalgia Marketing!
I thought there is so much to know to about Nostalgia- so, here I go…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Your childhood nostalgia is big business–just ask Reebok
The demand for “dad” sneakers is driving Reebok to rerelease (and remix) more of its…
Feelings of Nostalgia Can Make Us More Patient
Waiting is part of everyday life. We wait for dishes to be served at a…
6 not-so-strange marketing takeaways from “Stranger Things”
The Netflix original thriller Stranger Things has more going for it than just its storyline and central…