COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Browsing: NPS
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…
What you don’t know about NPS: A source of competitive advantage
Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…