Design for all Americans: How Biden’s design team helped defeat Trump
Making sure that marginalized communities felt heard and valued was critical to senior creative adviser…
Browsing: Obama
What Marketers Can Learn from the Successful Rebranding of Britain’s Political Parties
The reality of most modern democracies—for better or for worse—is that to win elections, strong…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
Brandspeak: A Brand Becomes a Presidential Candidate—Donald Trump
The world of politics is experiencing rough times as it tries to digest stunning news:…