9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…
Browsing: Oculus
Why the key to creating and sustaining brilliant brands hasn’t changed
What does it take to create and sustain brilliant brands today? The short answer is that it…
Socialization will make VR mainstream
Recent price drops in virtual reality headsets have created a wave of excitement in our community by…
For once, Microsoft got the jump on Google and Apple with HoloLens — will it last?
Above: Microsoft Hololens in action Mixed reality (MR) is a new computing platform that‘s…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…
Tech for tech’s sake will get you nowhere: get your idea right first
Thinking idea first, platform second, is the key to great tech innovations, writes Samantha Ramlu. Remember…
How Google Branded Tech’s Next Big Paradigm
Daydream is the first decent VR brand. And that’s because it was inspired by nature,…
Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…
The VR baton is about to be passed from marketer to consumer
The day Oculus launched its Kickstarter campaign, 1 August 2012, is ground zero from modern…