For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
Browsing: OMD
McDonald’s “The gift” by Leo Burnett
https://youtu.be/D7ANny8roV0 McDonald’s recreates that first car feeling, to the tune of Westlife. The ad follows…
Apple “Made in the UK” by TBWA\Media Arts Lab London
Advertiser Apple Agency TBWA\Media Arts Lab Sector Technology brands Apple is celebrating…
Amazon Ran Most-Watched Ad On YouTube In 2018
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on…
As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
Art versus science: getting the balance right in marketing
Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…
Insights that let brands make real-time decisions
SAP Shows How Businesses Are ‘Live’ in the Digital Economy https://youtu.be/dfwhDkcQWzI In a new SAP…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…