Visual search products like Google Lens could revolutionize online shopping
Google announced new badges in its image search in August, just a day after Pinterest updated its…
Browsing: Omnichannel
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…
Visual Web is the future of digital
At first, the Internet was a source of information offering unprecedented accessibility, depth and breadth.…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
The misappropriation of native advertising
Ask any born and bred New Yorker what their definition of a native New Yorker…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
Unified commerce is Holy Grail most retailers are still seeking: report
While 85 percent of retailers consider unified commerce a top priority, most are not making…
Seven Building Blocks of a Customer-Centric Marketing Strategy
In an advertising and content-cluttered digital landscape, how can a marketing professional cut through the…