Google and Common Ground launch ‘Little by Little’
Partnering with Google, the Common Ground initiative has launched a global campaign that will support…
Browsing: Omnicom
Cannes Lions 2016: DDB’s Wendy Clark on Creativity and Diversity
Wendy Clark has been President and CEO, DDB North America for just a few months…
Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018
TBWA Worldwide’s annual 2018 insights report examines what the agency calls “pre-trends” rooted in evolving…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Pinterest Wants to Show Advertisers It Can Run With the Big Dogs
At the recent advertising conference in Cannes, France, Pinterest announced its presence with zeal and whimsy. Up…
Ad Agency Executives to Watch in 2017
A handful of top agency executives are charged with effecting change It’s been a roller…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…
The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…