Attention Applied: Time-in-view is the downfall of modern measurement
Professor Karen Nelson-Field, founder of Amplified Intelligence, joins WARC with a new bi-monthly column, Attention…
Browsing: Online Ads
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Trump Campaign Urges Supporters to Back TikTok Ban in Online Ads
Donald Trump’s presidential campaign is paying for ads on Facebook Inc.’s social media platforms urging supporters…
How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…
WHICH ONLINE ADS PERFORM BEST?
Any advertiser setting out to get more clients or customers online wants to know which…
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me…
Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
What does ad-blocking mean for creative agencies?
Ad-blocking. It’s happening everywhere you look. It’s the digital equivalent of sticking all the direct mail…