THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Browsing: Online Advertising
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
Social media is dividing us. Together, we can redesign it
Amid a crisis of health, hate, and truth online, companies need to take a stand…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
5 REASONS WHY ADVERTISING IS CRAPPY
There’s not much happening in adland these days other than massive layoffs and CEO’s giving…
Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent…
ARE FACEBOOK ADS DISCRIMINATORY? IT’S COMPLICATED
THE FACEBOOK MEDIA cycle took a head-whipping quadruple turn over the past few weeks. First, in…
What blockchain technology can do for online advertising
Blockchain technology is all the rage now. With its history as the technology underlying bitcoins,…
Are Your Benchmarks Up to Date? How Digital Advertising Performance Standards Are Changing
The standards for advertising performance benchmarks are getting higher and higher, forcing many marketers to…