GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
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GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
How voice is changing search engine marketing
Marketers Search For Campaign Data From Virtual Assistants Google bridges its virtual assistant Home with…
How social platforms are transforming online publishing
Online Media Is Tested When Social Platforms Come to Town Online media companies are, once…