20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that 70% of marketers say they are actively investing in content marketing?…
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Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…
How Long Should Your Next Video Be?
Humans have short attention spans. And thanks to the great distraction known as the Internet,…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series
Marketer explains the journey to ‘Margot vs. Lily’ Last April, Nike launched “Better for It,” its largest…